Anyone who runs their own business, big or small, knows that it can be tough at the best of times, and since the economic downturn, things have got tougher still. Coupled with that, in this digital age, marketing has become more important than ever before. Keeping your business ahead of the competition is a non-stop task: no more is it enough to be great at what you do, you need to keep abreast (and preferably ahead) of what your competitors are doing, which means having an engaging website, a social media presence and all the other 21st-century essentials. Of course, your competitors will have all of those things too, so how can you make your business stand out? Online video marketing is one option you might consider to set yourself apart from the crowd.
Online video marketing is a great way to get a personalised message across to your desired audience. It’s a chance to show who you really are and provides a human face which helps to engender trust and rapport – everyone’s got a website, but there’s only one you! These days, you need to use every opportunity to spread your message far and wide, so if you haven’t considered online video marketing yet, perhaps it’s time you did. When planning your website video, you should plan carefully what message you want to get across. Don’t make it over-long or it won’t hold people’s interest. It needs to convey what you’re about in a clear, appealing way. It’s well worth investing in the services of a professional videographer to put it together for you because you don’t want to end up with an amateurish video which is as likely to turn potential clients off as it is to draw them in. A professional can employ their creative knowledge and experience to produce a video that will engage visitors to your site. They’ll spend more time there as a result and, as any marketing professional will tell you, the more time people spend interacting with your brand, the more rewards you will reap. And if they like what they see, they may share your video with friends. The benefits and potential return on your investment are obvious.
Video has been justifiably hailed as the future of content marketing, and a well-made video can extend the reach of your brand like no other medium – it’s a simple fact that we connect much more readily to a human face and voice than we do to the printed word. Statistics show that almost half of us view at least one online video per month, with the average user watching closer to 30, and these numbers are growing all the time. One need only think about the number of visitors a site like YouTube has each month and it’s easy to grasp the power of video and see why online video marketing is such an invaluable tool. So if you haven’t considered it yet, the question is, can you afford not to?